Fiverr's CEO on AI: What It Means for Your Income

7 min read Β· updated 2026-08-17 Β· free, no sign-up

Short answerFiverr CEO Micha Kaufman's 2025 internal memo said AI is coming for easy tasks in every profession, including his own, and told staff to become 'exceptional' at using it. For someone learning AI now, the practical read is this: the low end of freelance work is being squeezed, but people who can actually operate AI tools to deliver a result are still in demand β€” and that skill takes weeks, not years, to reach a useful level.

What Kaufman actually said, in plain English

The memo was blunt. AI will do the easy parts of most jobs, so the safe position is being one of the people who uses it well. He wasn't predicting the future β€” he was telling his own employees to adapt now or fall behind.

For you, that reframes the question. The query isn't really 'should I fear AI', it's 'what side of this line do I want to be on?' The line runs between:

The good news for a beginner: you don't need a computer science degree to cross that line. You need a narrow skill, a clear offer, and a few weeks of unglamorous practice.

Where beginners can realistically start
DataAnnotation ~$20/hr base; unpaid assessment gates entry; work is inconsistent Fiverr No gate to list; invisible until first orders build ranking Upwork (entry) $10–$25/hr entry; barrier is winning first contract Upwork (specialised) $75–$150+/hr for AI/development/consulting once skilled Mercor $25–$200/hr; top rates require existing professional expertise

Reported pay ranges and entry barriers for four AI-adjacent platforms, from the sources listed at the end.

Is this real income or another hype cycle?

Both, honestly. There is real money moving through AI-adjacent freelance work right now, and there is a lot of noise around it. Here's what the verified numbers actually say:

The honest part: most beginners earn little or nothing in their first weeks. The people who quit are usually the ones who expected week-one money.

Make one right now, on this page

No sign-up, nothing to install, and it takes about a minute. This is the same thing the course has you do on day one.

You'll end up with: A proposal you can send to charge more.

Runs on bloom0's own AI. Nothing you type is stored or shared.

Where beginners actually start (and where they shouldn't)

Four real doors, ranked by how fast a complete beginner can walk through them:

What to skip: any 'AI course' that promises a specific income figure. None of the sources above do that, and neither should anyone selling you a shortcut.

The skill that turns AI use into paid work

Kaufman's memo implies something important: prompting is not the skill. Anyone can prompt. The skill is packaging AI output into something a buyer will pay for and not have to fix.

Concretely, that means learning to:

This is what bloom0's free bilingual course is built around β€” moving beginners from 'I've used ChatGPT' to 'I can deliver a real thing'. The gap between those two takes most people a few weeks of focused practice, not months.

A realistic first month

If you do the following steps in order, you'll know within 30 days whether this path is for you β€” which is more than most people can say after a year of watching YouTube.

The plan below assumes about 30–90 minutes a day, most days. If you have less, stretch it over six weeks instead of four. Don't try to compress it; the assessments and applications have wait times you can't control.

One warning: do not open five platforms at once. Beginners who apply everywhere end up with five half-finished profiles and nothing to show. Pick the door that fits your situation and get through it first.

What to actually do

Total time: about 235 minutes.

  1. Day 1Pick one door. If you want the fastest test of 'can I earn from AI at all', start DataAnnotation's assessment (site). If you'd rather build a sellable skill, skip to Day 2. Do not sign up for more than one platform this week.40 min
  2. Days 2–7Choose one narrow offer you could deliver with AI help β€” e.g. 'clean up messy spreadsheets', 'summarise long PDFs into one-page briefs', 'write LinkedIn posts for accountants'. Deliver it three times for free to friends or small businesses. Keep the outputs β€” these become your portfolio.60 min
  3. Week 2Turn your three free deliveries into one Fiverr gig or one Upwork profile. Price low on purpose. Write the offer in the buyer's language, not yours ('I turn your 40-page report into a 1-page brief in 24 hours'), not 'I use GPT-4'.90 min
  4. Weeks 3–4Send 3–5 targeted proposals per weekday on Upwork, or refresh and refine your Fiverr gig based on views vs orders. Track what you send and what replies. If nothing lands after 30 real proposals, the offer is too broad β€” narrow it further, don't send more.45 min

Check yourself

Three questions. No score is stored, nothing is sent anywhere.

1. A friend says 'I'll list an AI writing gig on Fiverr tonight and start earning tomorrow.' What's the most useful thing to tell them?

2. Which of these is closest to what Fiverr's CEO actually urged in his 2025 AI memo?

3. You have no professional background yet but want the highest-paying AI-adjacent work. Which is the honest first move?

What to do next

Want the full path to getting paid? The 30-day plan puts this in order β€” every day has a minute count, and week 3 is the applications week most people skip. See the 30-day plan β†’
Make something with AI in 10 minutes β†’

Free forever Β· no account needed Β· nothing you make is shared

Money figures on this page come from the sources listed below and are ranges, not promises. Most people earn little or nothing at first, and platform rates change. Always check the source before you count on a number.

Sources